The fast-moving consumer goods (FMCG) sales rose by 2.9% YoY in 2022, but the rising prices pushed up the market by 17.2% in value terms, according to a report by market research company RetailZoom published by Ziarul Financiar.

The sales in the beauty and personal care segment boasted the strongest advance (+41.4% YoY in volume), followed by prepared meals (+14.9% YoY) and baby food (+12.5% YoY).

The figures cover sales in modern trade, meaning carried out through hypermarkets, supermarkets, discount stores, cash&carry and modern convenience stores. Local chains and traditional stores are not included. 

andrei@romania-insider.com

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