Universal Online Promotion, the company that owns online store Elefant.ro, has raised its share capital by some EUR 3.3 million. The funds will support the portal’s planned growth.

Elefant.ro registered a turnover of EUR 6.5 million in 2013, up 80% year-on-year.

“2013 was a year of changes, a year when Elefant.ro managed to turn […] from the biggest online bookstore into a mall that offers more than 130,000 products for families. 2014 will for sure be a year of growth, especially in the context of diversifying the range of products and the after-sales services,” said Dan Vidrascu, executive manager Elefant.ro, cited by local Mediafax.ro.

Elefant.ro currently has an offer of more than 200,000 products and over 2 million montly users.

Irina Popescu, irina.popescu@romania-insider.com