Romanian software company Zitec estimates a turnover of some EUR 400,000 from online marketing services alone this year, up from EUR 330,000 posted the year before. In 2013, the company posted an increase of 30% on this segment, according to its statement. Its full turnover in 2013 was of  EUR 2.3 million.

According to its estimations, most of the local companies increased budgets for online marketing campaigns in 2013 and have focused on SEO (search engine optimization), Pay-per-Click campaigns, social media promotion and e-mail marketing. The company expects this trend to continue this year as well.

“In 2013, our customers have allotted a budget of over EUR 1 million for promotional campaigns in the online world, while Zitec’s revenues on the online marketing services segment amounted to EUR 330,000. For this year, we expect revenues of over EUR 400,000, triggered by  the increase in promotion budgets and by new customers,” said Alexandru Lapusan, CEO and founder Zitec.

Zitec has been offering online marketing services since 2005, two years after the company was founded.

Irina Popescu, irina.popescu@romania-insider.com