Romanian eco startup bonapp.eco and Yves Rocher, a global leading cosmetics and beauty brand, have joined forces to combat waste generated by surplus beauty products and cosmetics in Romania. Yves Rocher Romania is the first non-food company to join bonapp.eco’s 150 affiliated partners.

Under this partnership, bonapp.eco users can buy Yves Rocher products that are several months from their expiration date in some of the company’s stores in Bucharest, with discounts of 60% and above.

To date, six Yves Rocher stores have joined bonapp.eco’s network in Bucharest and the partnership will soon be extended to other Yves Rocher shops across Romania.

“Through our new partnership with Yves Rocher, a company that has 44 shops in Romania, we are expanding our fight against waste to a new category of product – beauty and cosmetics. We are thrilled to help Yves Rocher reduce its surplus products. With this new, exciting partnership, our fast-growing user base can now buy beauty products that are approaching their expiration date, at a discounted price,” said Grégoire Vigroux, co-founder of bonapp.eco. 

He added: “Whether we’re fighting food waste or cosmetics waste, our value proposition remains the same: we are committed to turning the environmental and economic challenges caused by surplus products into a sustainable business opportunity for the benefit of everyone. More than ever, our solution comes as a win for consumers. A win for retailers. And a win for the planet.”

Andreea Ivan, Yves Rocher Romania General Manager, commented: “At Yves Rocher, we believe in the positive impact of nature on our well-being. Our brand’s ambition is to be carbon neutral in all activities in La Gacilly, France by 2025. We are the first big international cosmetic company to make such a move. The partnership with bonapp.eco is another important commitment for us, intended to reduce any possible waste of surplus products.” 

In the four months since its launch, bonapp.eco’s app has been downloaded by over 30,000 users. To date, the startup has sold over 3,000 meals in Bucharest.

Available on iOS and Android, bonapp.eco is a mobile app that combats waste. Through it, consumers save between 40% and 80% when purchasing food and, from now on – beauty products as well. More than 150 partners are currently affiliated with bonapp.eco: mostly grocery stores, restaurants, gas stations, bakeries, coffee shops, hotels, and beauty shops.

Romanian startup bonapp.eco was launched in November 2021. Just two months later, the startup raised a seed investment of EUR 800,000 to expand beyond Bucharest. The company is currently hiring sales teams, as well as City Managers, in Cluj, Timisoara, and Iasi, and plans to start the Eastern European roll-out later this year.

* French serial entrepreneur Grégoire Vigroux, one of bonapp.eco's co-founders, is a shareholder of Romania-Insider.com.

editor@romania-insider.com

(Photo source: the company)