Romania's Tourism National Authority has awarded EUR 1.5 million of contracts to promote the country's image at various events, including the upcoming Tom Jones concert, festivals and rallies.

The Contracts were awarded via negotiation, and the amount does not include VAT.

The biggest of the contracts was the EUR 0.5 million contract with the association Club Sportiv District Racing Team, to promote Romania's tourism via the rally driver Mihai Marinescu at the World Series by Renault 2013 world championship.

Two more rallies will help spread the world about Romania's tourism, this time locally – the Sibiu rally and the Delta rally. The promotion contracts are worth EUR 216,000 and EUR 38,000, respectively.

Romania's tourism will also be promoted during the Tom Jones festival on November 1, based on a EUR 140,000 contract with D&D Event Entertainment, which organizes the concert.

The country's tourism brand benefited from promotion at other concerts this year: at the Shanghai Spring International Music Festival where the National Radio Orchestra performed – a EUR 28,000 contract, and at Bestfest in Bucharest in July, a contract of some EUR 100,000 with the organizers Emagic.

editor@romania-insider.com