In the first three months of the year, Romanians bought online more cosmetics and plane tickets.

Products in the IT&C, fashion, home & deco sector and books continued to be popular among Romanians, according to the Romanian affiliate marketing network 2Parale.

The value of sales generated through the platform reached EUR 4.1 million, double over the previous year, said Dorin Boerescu, CEO 2Parale.

The number of sales recorded within the platform increased in the first quarter of this year by 70% over the same period in 2014, exceeding 100,000.

The average value of an online purchase made through 2Parale remained stable in Q1 2015 and amounted to EUR 36.5 (without VAT).

editor@romania-insider.com