Telecom companies Romtelecom and Cosmote started the campaign preceding the entry of the new Telekom Romania brand on the local market.

Under the slogan “Turn on Magenta”, Telekom Romania will become the first brand launched by consumers through a series of dedicated events to be organized in George Enescu Square in Bucharest, the esplanade of Palatul Culturii in Iasi and Unirii Square in Cluj-Napoca.

The events in the three cities will be connected through a live broadcast from the launch event, also taking place in Berlin.

Romanians are invited to launch themselves the new brand by taking part in the interactive events. The show will be controlled by consumers via Hai! application available in Play Store and App Store. Thus, they will be able to vote for the next songs to be performed on stage, to be part of the biggest share-fie in Romania, to participate at the first interactive karaoke between cities and sing songs with Romanian artists Inna, Horia Brenciu and 3SudEst band. At the end of the show, they will jointly turn on the Magenta experience in the three cities.

The events will be organized on September 13, 18:00, and the entrance is free. More about the show here.

Irina Popescu, irina.popescu@romania-insider.com