Spanish beauty network Cellulem Block, owned by the investment fund GED, has opened its first clinic in franchise in Romania.

The company has opened three units since 2010 until now, which are all direct investments of GED SUR Spania. The new center, which covers 127 sqm, is the largest one in the local network.

“We brought Cellulem Block in Romania with the desire to expand the network in franchise. We’ve preferred to start with direct investments, to strengthen the brand and wait the right time for such a development,” said Ioana Lazar, deputy managing director, partner GED Capital, cited by local Economica.net.

Cellulem Block has over 300 centers in seven countries. Its centers have increased by 23% this year compared to 2014.

editor@romania-insider.com

(photo source: cellulem block romania on facebook)