Extreme Digital, the biggest online retailer in Hungary, plans to open an office in Bucharest.

South-African group Steinhoff, which owns the furniture retailer kika, also present in Romania, recently acquired a majority state in Extreme Digital. The transaction is still waiting for the Hungarian competition authority’s approval, reports local Economica.net.

The sum invested by the South-African investor in this deal will finance the company’s expansion in Romania, Czech Republic, Slovakia, and Croatia, according to the retailer’s executive director Balazs Varkonyi.

The company will start its expansion by opening an office in Bucharest, according to MTI newswire.

Extreme Digital is the biggest competitor for Romanian online retailer eMAG in the Hungarian market.

editor@romania-insider.com