In just three years after its launch, Romanian online home decor retailer Vivre managed to expand to four other European countries from home base, increase turnover and expand the offer. It plans more international expansion, and aims for doubling its sales.

The online retailer is currently present on five European markets, namely Romania, Bulgaria, Hungary, Croatia and Poland, and might consider expanding to other countries. “We are currently analyzing various options in our geographical area, but we can’t yet announce a new market,” Monica Cadogan, co-founder and general manager Vivre told Romania-insider.com.

Vivre ended 2014 with a turnover of EUR 17 million and wants to double it this year. Romania is its biggest, with local sales accounting for half of the total revenues, and Bulgaria next, with a share of 15%, according to Cadogan.

In Romania, decorations have been the best selling products, but Vivre also bets on the furniture segment. Abroad, “categories’ proportions are similar to Romania, but we see an appetite for furniture in Hungary and Bulgaria,” said the general manager.

Both locally and abroad, the average spending per order is between EUR 60 and EUR 80, and is constantly going up.

In 2015, the retailer plans to invest in improving the shopping experience  and adding more payment options. It also wants to attract new clients through a more efficient communication strategy.

“The Romanian market is starting to become more competitive, with new projects and players both online and in our club model, but has a good perspective on improving key indicators (number of orders, the average value of a basket, clients),” Monica Cadogan concluded.

Irina Popescu, irina.popescu@romania-insider.com