After reporting some EUR 6 million sales from last year’s Black Friday campaign, Romanian appliances and IT retailer Flanco plans to triple its sales by launching the Black Week campaign between March 22 and March 27, 2012, according to the company. The sales in this period are predicted to reach some EUR 8 million (RON 35 million), and over 450,000 visitors are expected.

The retailer will give discounts of up to 50 percent in this period, on over 2,000 products. Also, all products in the Flanco network that are not part of the campaign will be discounted between 3 and 10 percent.

The retailer estimated that best selling products during this campaign will be notebooks, LCD TVs, tablets, washing machines, refrigerators, cameras and vacuum cleaners.

Flanco owns 77 stores in Romania. Earlier in February, Flanco announced a planned new retail concept, and is hiring 100 new employees as a result. Flanco is majority owned by Asesoft Web, owned by Iulian Stanciu and Sebastian Ghita. Asesoft bought the retailer in 2010, when it was on the brink of bankruptcy. The retailer became insolvent after accumulating debts to several banks.

Irina Popescu, irina.popescu@romania-insider.com