British investors lack information about business opportunities in Romania, even though existing investors enjoy Romania's advantages, such as educated and cheaper workforce, as well as a higher loyalty and stability level from employees, said Stephen Green, the British Minister for Trade and Investments, who was recently on a visit to Romania (in picture, center). However, British investors would like to see more transparent public acquisitions, a problem acknowledged by the Government, but where more remain to be done.

More British investors would come to Romania should they know the business opportunities in the country, said Green, commenting on the relatively small footprint of British investments in Romania. “Indeed, there aren't enough direct investments in Romania and the country in general has not benefited from enough investments, and not only from British companies. It is very appropriate to present Romania's opportunities, as it is the seventh largest country in Europe and the second largest in Central and Eastern Europe,” said Green.

Even Romanian tourism is too little promoted in UK. “Opportunities for tourism here are not visible enough among British people and I think you could attract more British tourists here,” Green went on.

The British Minister met last week Inaki Berroeta, CEO of Vodafone Romania (in picture, right), the largest British investment in the country, and British Ambassador Martin Harris (in picture, left). Vodafone invested EUR 2.8 billion in Romania over the last 15 years, EUR 1.2 billion of which went to the state budget.

editor@romania-insider.com

(Photo: Left to right: British ambassador to Romania Martin Harris, British Trade Minister Stephen Green and Inaki Berroeta, CEO of Vodafone Romania)