International chain Domino's Pizza will enter the Romanian market through a franchise taken by the Radacini car dealership, according to Ziarul Financiar, quoting sources on the market. The new franchise will be launched next month, when it will open a delivery center in the Northern part of Bucharest, becoming a competitor for Pizza Hut chain.

Domino's Pizza will join a pizza restaurant and delivery market dominated by players such as Jerry's Pizza, Pizza Hut, Cuptorul cu Lemne, Trenta Pizza, among others. These companies are also accompanied by a smaller market, of the neighborhood pizza delivery restaurants.

Domino's Pizza is a US brand which started its international expansion through franchise in 1983. Since that time, Domino’s Pizza International has extended its global reach to include more than 55 international markets serviced by more than 3,230 stores. The company was founded in 1960 in Ann – Arbor.

The company posted revenues of USD 381 million for the first quarter of 2010, up 18.4 percent compared to the same period of 2009. "Our international division kept up its phenomenal growth trajectory again this quarter, with continued success in our existing markets, along with new markets expected to open in Europe, Asia and Latin America yet in 2010,” said J Patrick Doyle, president and CEO of Domino's.