Romania's new tourism brand, which will be launched tomorrow at the Shanghai World Expo, has the slogan ''Explore the Carpathian Garden', according to Impactnews.ro, quoting official sources. The logo features a green leaf on a blue background, according to the same source.

Last year's slogan, The land of Choice, required an investment budget of EUR 1.5 million. The new campaign will have a promotion budget of EUR 75 million until 2013, with the money coming from EU funds.

The launch of the new tourism brand will be attended by Romanian sports legends Nadia Comaneci, Ilie Nastase and Gheorghe Hagi. A recital by pan -pipe player Gheorghe Zamfir will also be organized.

UPDATE July 29: See the new logo of the campaign

More about the launch of the campaign and the animation of the logo here.