Romanian media mogul Adrian Sarbu, the owner of Mediafax group and Ziarul Financiar and founder of PRO TV - the biggest media company in Romania, will launch a news television.

The new channel, Aleph News, will start broadcasting on Tuesday, September 1, Ziarul Financiar reported.

It is the first of the social media channels Sarbu plans to launch under the Aleph label. The channel will initially be available in the cable and satellite networks of Vodafone, Telekom, Orange, INES, and NextGen and online on the alephnews.ro website, on Facebook, Instagram, and Youtube. However, it won't be available in the Digi network, the biggest cable network in Romania.

Sarbu says Aleph News is dedicated to the smart, educated, and "materially sufficient" viewer. It is a channel "for those who want to know," and "its content reflects this target's sphere of interests."

Sarbu explained that Aleph News is "a 21st-century project." It aims to create its own market: consumers of information and entertainment on mobile, those who "have abandoned or have been abandoned by traditional television." They are waiting to live again the experience of information merged with entertainment, in the new era of social media.

Many of Sarbu’s former collaborators at PRO TV have joined his team for this new project. Adrian Sarbu launched PRO TV on December 1, 1995, and turned into the biggest TV channel in Romania, which he later sold to CME group.

(Photo: screen capture alephnews.ro)

editor@romania-insider.com