Tomohiro Nakashima is the new general manager of Sony Romania, having replaced Taiju Ishikawa from the beginning of February. Nakashima, 38, is the country head Eastern Balkans & Romania, Sony Central and Southeast Europe and will also supervise the Romanian activities. He joined the company 14 years ago- check out his CV. In 1999, he became part of Sony's global marketing team for audio products. Four years later, he was named country head for the Pakistan/Afghanistan region, and in 2006, he took over the Iran operations. Between 2008 and 2010, he was responsible with the Sony Style retail stores, and in 2010, he became country head for the Balkans region. Romania has become one of the markets Tomohiro Nakashima will manage.

Taiju Ishikawa has moved on to coordinate the activity in the Czech Republic and Slovakia.

editor@romania-insider.com